‍Client Overview
Clean Happy, a thriving cleaning company specialising in residential services, aimed to expand into the corporate cleaning sector across Edinburgh, Glasgow, and Dundee. Their goal was to penetrate the competitive market of corporate facilities management by showcasing their value to facilities managers and decision-makers in large organisations.

Challenge
Clean Happy faced two major challenges:

1. Identifying and reaching decision-makers: They needed access to facilities managers and other relevant stakeholders in the corporate cleaning industry.
2. Positioning their services effectively: As a newcomer in the corporate space, they required guidance on crafting a compelling pitch that highlighted their unique strengths, such as environmental sustainability and a proven track record in residential cleaning.

Solution by PluginPro
PluginPro crafted a tailored sales and outreach strategy to help Clean Happy achieve their expansion goals. The process included the following steps:

1. Sales Strategy Development:
   • Conducted in-depth market research to identify the corporate cleaning needs in the target cities.
   • Created a comprehensive strategy that aligned Clean Happy’s values with the expectations of corporate clients.
2. Lead Generation:
   • Utilised advanced data sourcing tools to compile a curated list of facilities managers in Edinburgh, Glasgow, and Dundee.
   • Segmented leads based on industry type and potential contract value, prioritising high-impact opportunities.
3. Personalised Outreach Campaigns:
   • Designed email and cold-calling scripts tailored to emphasise Clean Happy’s eco-friendly solutions and track record of reliability.
   • Managed outreach campaigns using SmartLead and real-time tracking to refine messaging for higher engagement rates.
4. Appointment Setting:
   • Scheduled meetings between Clean Happy and interested facilities managers.
   • Provided training to Clean Happy’s team for effective sales presentations during these meetings.
5. Ongoing Optimisation and Support:
   • Regularly updated the client on outreach performance through detailed reports.
   • Refined the strategy based on feedback from initial interactions with potential clients.

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"Working with PluginPro has been a game-changer for us. Their expertise in sales strategy and outreach not only opened doors to facilities managers we couldn’t reach before but also helped us secure contracts that exceeded our expectations. The growth we’ve seen in just six months is phenomenal!"
– Caesar Hurst, CEO, Clean Happy

Results
PluginPro’s targeted approach delivered exceptional results within six months:

• 55% Increase in Qualified Leads: Clean Happy’s database of corporate leads grew substantially, with a high level of interest shown by facilities managers in key cities.
• 40% Conversion Rate on Pitches: With PluginPro’s guidance, Clean Happy secured contracts with medium-to-large-sized businesses.
• Market Entry in Three Cities: Clean Happy successfully expanded its footprint to Edinburgh, Glasgow, and Dundee, establishing itself as a reliable player in the corporate cleaning industry.

Conclusion
Through a combination of strategic lead generation, personalised outreach, and ongoing support, PluginPro empowered Clean Happy to transition into the corporate cleaning market seamlessly. Their success underscores the effectiveness of PluginPro’s tailored solutions in driving business growth.

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